8 Tips to Maximize ROI at Alternative Energy Conferences
For those of you who have included industry conferences in your annual marketing plan, following are tips on how to successfully work the event so you can make the most of your investment. Before the...
View ArticleGood PR Doesn’t Just Happen
It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your product or service, unless you’re top of...
View ArticleSwitch from a reactive to a proactive approach to get your company the...
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for. Try...
View ArticleJob Creation is Worthy of Promotion
Job creation and job protection have been an important component to gaining support for the alternative energy agenda and will continue to be a focal point. The industry has done a decent job of...
View ArticleCommunications Strategies for Alternative Energy Companies
President Obama’s State of the Union Address a few weeks ago breathed hope into the possibility for long-term federal policy regarding renewable energy. Obama made bold statements on the importance of...
View ArticleDeveloping and Communicating Your Company’s Unique Story
We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently. Some alternative energy companies have spent a lot of time and money developing...
View ArticleACORE Webinar: Communications Strategies for the Renewable Energy Industry
Please join us for an upcoming webinar - Wednesday March 23, 2011 Speaking Out On Renewable Energy: Communications Strategies for the Renewable Energy Industry Every day more opportunities are...
View ArticleChanges in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans
PRESS RELEASE Contact: SunStar Strategic Milin Iyer 703.299.8390 miyer@sunstarstrategic.com FOR IMMEDIATE RELEASE Changes in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans...
View ArticleWhat’s on tap next for the markets?
The stock market has been on one heck of a ride and investors are beginning to pour cash into the markets after sitting on the sidelines since 2008. The companies that know the markets and manage the...
View ArticleThe Outlook is Good for Small Business Owners
Optimism is reappearing for small business owners after an overly long absence. Join us here as we explore what the Wall Street Journal has to say about the glass being half full.
View ArticleClik here to view.
Marketing vs. Branding: Complementary, But Not Interchangeable
Over the last few weeks, we’ve had an ongoing discussion in the office about branding and marketing. The two words are frequently interchanged, so it’s easy to lose sight of what each means...
View Article8 Tips to Maximize ROI at Alternative Energy Conferences
For those of you who have included industry conferences in your annual marketing plan, following are tips on how to successfully work the event so you can make the most of your investment. Before the...
View ArticleGood PR Doesn’t Just Happen
It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your product or service, unless you’re top of...
View ArticleSwitch from a reactive to a proactive approach to get your company the...
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for. Try...
View ArticleJob Creation is Worthy of Promotion
Job creation and job protection have been an important component to gaining support for the alternative energy agenda and will continue to be a focal point. The industry has done a decent job of...
View ArticleCommunications Strategies for Alternative Energy Companies
President Obama’s State of the Union Address a few weeks ago breathed hope into the possibility for long-term federal policy regarding renewable energy. Obama made bold statements on the importance of...
View ArticleDeveloping and Communicating Your Company’s Unique Story
We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently. Some alternative energy companies have spent a lot of time and money developing...
View ArticleACORE Webinar: Communications Strategies for the Renewable Energy Industry
Please join us for an upcoming webinar - Wednesday March 23, 2011 Speaking Out On Renewable Energy: Communications Strategies for the Renewable Energy Industry Every day more opportunities are...
View ArticleChanges in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans
PRESS RELEASE Contact: SunStar Strategic Milin Iyer 703.299.8390 miyer@sunstarstrategic.com FOR IMMEDIATE RELEASE Changes in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans...
View ArticleClik here to view.
The Outlook is Good for Small Business Owners
Optimism is reappearing for small business owners after an overly long absence. Join us here as we explore what the Wall Street Journal has to say about the glass being half full.
View Article
